Instagram provides businesses with access to an enormous audience; here are some ways to make sure you don't get lost in the crowd.

With over 1 billion active users, Instagram offers a unique opportunity for businesses to showcase their products and services to a global audience.

Because of this large community, and the competition that comes with it, it is vital to have a strong and engaging Instagram profile to stand out. In a recent article, we discussed ways to optimize your Instagram feed; this article will discuss some of the most important things to include on a company’s Instagram profile to help you make the most of this social media platform.

Profile picture

Your profile picture is the first thing people see when they come across your page. Use your company logo or a recognizable image that represents your brand. Your profile picture should be high quality and easily recognizable, even when it’s small.

Bio section

Your bio is a brief description of what your company does, what sets you apart from the competition, and a clear call-to-action (CTA) such as a link to your website. Use simple and clear language that accurately represents your brand. You can use emojis to make your bio more visually appealing and to highlight important information. Your bio should be limited to 150 characters, so make sure to keep it concise and to the point.

Contact information

Include your email, phone number, or other contact information in your bio so people can easily reach you. This is especially important if you want to use Instagram as a way to generate leads or sales. You can also use Instagram’s Contact button to add additional contact options like an address or directions to your location.


Instagram allows only one clickable link in your bio, so make sure to use it wisely. Consider linking to your website, a specific product or service, or a landing page. You can use a URL shortener like Bitly to make your link visually appealing and track clicks.


Hashtags are a great way to increase the visibility of your posts and attract new followers. Use relevant hashtags in your posts and include a branded hashtag for your company. This will help people discover your content and engage with your brand. You can also use a tool like Hashtagify to research popular hashtags and find new ones to use.

Stories highlights

Instagram Stories Highlights are a great way to showcase your company’s products, services, and achievements. Create highlights that align with your brand and regularly update them. You can also use Instagram’s Highlight Covers to create custom graphics that match your brand’s visual style.

Consistent branding

Consistent branding is essential for building brand recognition and creating a cohesive visual identity. Use consistent branding in all your posts, including your colour scheme, font, and messaging. This will help make your profile more visually appealing and memorable to your audience. You can also use Instagram’s templates and filters to create a consistent look and feel for your posts.

Engaging content

Sharing engaging and visually appealing content is key to building a strong following on Instagram. Your content should align with your brand and resonate with your target audience. This includes high-quality photos, videos, and graphics. Use Instagram’s features like Reels, IGTV, and Instagram Live to create engaging and interactive content that encourages engagement from your followers. You can also use tools like Canva or Adobe Spark to create custom graphics and animations for your posts.

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