InstagramSocial Media

The Anatomy of a Good IG Feed

From your profile picture to your content strategy, here are practical tips on eight major areas of your Instagram profile.


Consistent branding on any social media platform is essential for building brand recognition and creating a cohesive visual identity. On Instagram, the sheer number of users makes this even more important. 

A company can increase their chances of establishing authority and increasing trust among its audience by creating a system of consistently branding photos and videos and making consistent branding an important aspect of its social media strategy.

Here are some specific tips for ensuring consistent photo and video branding on Instagram:

Stick to Your Brand's Visual Identity

Ensure that the photos and videos you post on Instagram align with your brand’s visual identity. This includes using your brand colours, fonts, and other visual elements outlined in your brand style guide. Consistency in your visual branding will help create a recognizable and memorable presence on Instagram.

Use A Consistent Editing Style:

Choose an editing style for your photos and videos and stick to it. Whether it’s bright and vibrant, moody and muted, or something else, consistent editing will help create a cohesive look and feel for your content. Use editing tools and filters that align with your brand’s visual identity to maintain consistency.

Maintain A Consistent Theme

Consider maintaining a consistent theme or aesthetic for your Instagram profile. This can be achieved by using a specific colour palette, a particular type of content (such as behind-the-scenes shots, product showcases, or lifestyle imagery), or a consistent subject matter. Having a consistent theme will help create a visually cohesive and appealing Instagram feed.

Use Branded Overlays and Watermarks

Consider adding branded overlays or watermarks to your photos and videos to further reinforce your brand’s visual identity. This can include adding your logo, brand name, or tagline to your content in a subtle and tasteful way. Branded overlays and watermarks can help create consistency and brand recognition in your visual content.

Consider Using Instagram Stories Templates

Instagram Stories allow you to create templates that align with your brand’s visual identity. Use Instagram Stories templates to create consistent graphics, layouts, and styles for your stories. This will help maintain a cohesive look and feel for your Instagram Stories and reinforce your brand’s visual identity.

Plan Your Content in Advance

Create a content plan in advance to ensure that your photos and videos align with your brand’s visual identity. Use a content calendar to plan your posts, and consider using tools like scheduling apps to help you maintain consistency in your posting schedule and content.