Social Media + Marketing

Learn how to create a robust brand identity, position your company within its market, and harness the power of social media to grow your business online.

5

MODULES

10

DOWNLOADS

All

Skill Level

24 h

Duration

English

Language

Overview

Social media is the best way to reach people in today’s digital world. When used correctly, social media provides an affordable, scalable marketing platform that can be used by a company of any size. This program takes a deep dive into the most important social media strategies and tools that will help you turn your business into a marketing powerhouse.

This program is conducted on our course platform over four days. Much of the course is conducted via Zoom; access to the course content is available on the platform at any time.

Completing this course will help you:

Why is this course important?

With all of the noise that social media generates, it is increasingly important to establish a solid brand identity and position yourself in the market.

Additionally, knowing how to map out a customer journey and plan and execute a content strategy that is tailored to detailed customer personas will improve your ability to reach the people who will interact with your company and, ultimately, make a purchase.

Lastly, being able to read and understand analytics – the driving force behind highly-sophisticated, multimillion dollar ads campaigns – is an important tool that will allow you to identify what’s working (and what isn’t) and to make adjustments as necessary.

Who is the course for?

This course is perfect for entrepreneurs and small businesses who want to narrow in on who their customers are, establish a clear customer journey, and learn how to create rich content that is tailored to these customers on Facebook and Instagram.

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What you'll learn:

How to Boost your Brand Identity

Take a closer look at what your brand is currently doing, and identify areas that you can improve on to better serve your customers. Expand on your brand's personality, voice, and messaging.

Reach Who You Want, Where they want

Narrow in on who your potential customers are, where they hang out, what they need, and what's holding them back.

Map the customer journey

Identify how your social media content can lead your audience through the three stages of the customer journey: Awareness, Consideration, and Decision.

Build a Content Strategy

Create a content strategy that will fulfill your social media objectives over a specific period of time.

Design + Content Writing Fundamentals

Learn how to use attention-grabbing graphics and write clear, compelling, and relevant copy that will delight and engage your audience online.

Budgeting for Social Media

Establish Key Performance Indicators (KPIs) and create a cost-effective visitor-to-customer conversion that will increase your ROI.

Advertising on Facebook and Instagram

Learn how to create a campaign tailored to custom audiences through segmentation and retargeting on Facebook and Instagram.

Metrics Reporting

Generate end-of-campaign reports and learn how to read your measurable results and adapt your strategy to improve future performance.

Learning Path

In this module, you will learn what a brand identity consists of and the factors that influence the success of a brand.

In this module, you will learn about the individual components of a brand identity and how they work together to create a coherent brand image.

In this module, you will learn what a brand guide is and how it supports brand identities across platforms.

In this module, you will learn how to create or update your own brand guide.

In this module, you will familiarize yourself with best practices for branding online, and learn how to optimize on-brand content for individual platforms.

In this module, you will familiarize yourself with best practices for branding online, and learn how to optimize on-brand content for individual platforms.

In this module, you will familiarize yourself with best practices for branding online, and learn how to optimize on-brand content for individual platforms.

Resources and Materials

Take a peek at the inner workings of real-life brands to see how they set up their own brand identities, and use the brand guide template to create your own!

Visual Brand Identity eBook

Create a brand identity book for your business that includes specific guidelines for your content, ensuring that it is balanced, consistent, and remains on-brand.

Content Marketing Strategy eBook

Design a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content.

Online Business Checklist

Ensure you've checked the boxes on the most important steps in establishing your business online, like setting up your social media profiles, integrating apps on your website, setting up Facebook Pixel, Google Analytics, and more.

Template + Spreadsheet Bundle

Our most-used templates and spreadsheets for content planning, competitive analyses, and reporting.

Guides + Tutorials

Canva Tutorial

Known for its affordability, ease of use, and powerful features, Canva is the go-to graphic design website for entrepreneurs and big businesses alike. Learn how to use the most popular features in Canva to create on-brand graphics that look great anywhere.

Later

Upload, customize, and publish your social media posts across multiple platforms, all at once. Easily schedule your posts for auto-publishing for the next day, month, or year.

Grammarly

Use this invaluable (and free!) content editor, spellchecker, and grammar guru to improve your emails, posts, documents, blogs, and much, much more.

Jasper

Jasper uses artificial intelligence to write original, creative content with your brand's unique tone and style in mind, tailored to the platform(s) of your choice.

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Pricing

As a small or new business, cost is always key: the price of a product or service will ultimately decide whether or not an entrepreneur will take a course, buy a product, or request a service.

This course delivers long-term value with high-quality, information-rich course content, useful resources, and a 1:1 follow-up session with the instructor.

For a limited time, save over $1,497 on this course!

Regular

For courses starting after
Feb 21, 2023
$ 4,997
  • Access to online course platform
  • Access to all digital resources

    ($498 value)
  • 1:1 follow-up session

Limited-Time Offer

LIMITED SPOTS AVAILABLE
$ 3,500
  • Access to online course platform
  • Access to all digital resources

    ($498 value)
  • 1:1 follow-up session
  • Masterclass Package

    ($340 value)

Regular

For courses starting after
Feb 21, 2023
$ 4,997
  • Access to online course platform
  • 1:1 follow-up session
  • Access to all digital resources

    ($498 value)

Special Offer

LIMITED SPOTS AVAILABLE
$ 3,500
  • Access to online course platform
  • 1:1 follow-up session
  • Access to all digital resources

    ($498 value)
  • Masterclass Package

    ($340 value)

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