Brand Identity 101

Learn how to create a stand-out brand identity that attracts your audience, encourages customer loyalty, an establishes your company within your industry.

5

MODULES

2

DOWNLOADS

All

Skill Level

1h

Duration

English

Language

Overview

These days, potential customers don’t take long to decide whether or not the company (and the products and services it offers) are even worth a closer look. The way that a brand looks is now more important than ever. 

You don’t need to be an expert in graphics design to build a visually appealing brand. This online course teaches you the fundamentals of visual brand design so you can position yourself in your industry, make money, and look good doing it. 

Completing this course will help you:

Why is this course important?

These days, potential customers don’t take long to decide whether or not the company (and the products and services it offers) are even worth a closer look. The way that a brand looks is now more important than ever. 

You don’t need to be an expert in graphics design to build a visually appealing brand. This online course teaches you the fundamentals of visual brand design so you can position yourself in your industry, make money, and look good doing it. 

Who is the course for?

This course is perfect for entrepreneurs and small businesses who want to improve their existing brand identity or create one from scratch.

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What you'll learn:

What is a visual brand identity?

Learn about the key elements of a visual brand and how they can be used to create coherence and establish authority.

How to create your own brand identity

Create a brand-new identity or modify your existing one to fit your company's unique personality, tone, style, and message.

How to use your brand online

Learn how to use dynamic design to create on-brand graphics that look good on all of your social media platforms.

Essential tools for brand design

Get access to a collection of our favourite tools and resources to create on-brand designs for social media, emails, websites, and more.

Learning Path

In this module, you will learn what a brand identity consists of and the factors that influence the success of a brand.

In this module, you will learn about the individual components of a brand identity and how they work together to create a coherent brand image.

In this module, you will learn what a brand guide is and how it supports brand identities across platforms.

In this module, you will learn how to create or update your own brand guide.

In this module, you will familiarize yourself with best practices for branding online, and learn how to optimize on-brand content for individual platforms.

Resources and Materials

Take a peek at the inner workings of real-life brands to see how they set up their own brand identities, and use the brand guide template to create your own!

Example Brand Guide

View the key elements of a brand identity at work in a real brand guide.

Brand Guide Template

Fill in your own brand information using the Brand Guide Template.

What people are saying

Pricing

As a small or new business, cost is always key: the price of a product or service will ultimately decide whether or not an entrepreneur will take a course, buy a product, or request a service.

We offer two different pricing structures for this course, to meet the needs of entrepreneurs who are just starting out in business, and for those who are looking for more long-term value.

Course Only

Crafted for Startups
$ 47 one-time payment
  • Access to online course platform
  • Brand Template
  • Example Brand Guide

Course +

Crafted for Small Businesses
$ 279 one-time payment
  • Access to online course platform
  • Brand Template
  • Example Brand Guide
  • 1:1 follow-up
  • Brand-New Logo ($349 value)
Popular

Course Only

Crafted for Startups
$ 47 one-time payment
  • Access to online course platform
  • Brand Template
  • Example Brand Guide

Course +

Crafted for Small Businesses
$ 279 one-time payment
  • Access to online course platform
  • Brand Template
  • Example Brand Guide
  • 1:1 follow-up
  • Brand-New Logo ($349 value)
Popular

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